Wednesday, June 3, 2015

A Case Study in Pregnancy Announcements

When I was pregnant with Willa, I knew exactly how I wanted to announce it. So we did a photo session that I used in a blog post to announce the news.

With Butternut I didn't think I'd do another pregnancy announcement photo session. But, I knew I wanted to use an image of Willa. Eventually, I had my revelation... #WillaWednesday.

In an effort to be somewhat regular in sharing pictures on Instagram, I started sharing a picture every Wednesday of Willa with the hashtag #WillaWednesday. I also share the pictures on Twitter and Facebook. It was the perfect opportunity to share the news that we were having baby #2.

I looked through my album of recent photos I took and found a couple contenders. Trying to land on the wording was a little harder. But once I did, it came together.

What my inner (okay sometimes outer) marketing geek found interesting, is the difference in engagement (fancy marketing word for number of people liking and commenting) between the two announcements.

Willa's was a blog post that I shared the link on Facebook with the cryptic message "I wrote this, and I promise you don't want to miss it. So please read... Nugget"

Butternut's was a picture with the caption "So this is happening #WillaWednesday"

Willa's Facebook announcement had 34 likes and 22 comments. Butternut's had 139 likes and 56 comments.

I don't think it is because people were more excited to hear I was pregnant the second time. I think the difference comes down to what all those social media tips and tricks articles are always saying... images get better engagement. Period.

It's not something most people care about or even pay attention to. But this marketing geek found it interesting and a little validating to see the proof that what she knows to be true is actually true.

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