While I was inspecting deodorants to make sure I got John the right kind, I discovered directions on the back of those body odor fighting sticks. Directions for the correct application of said deodorant.
Thank you sweet grilled cheebus that I found those directions. Because I didn't know there was a correct way to apply deodorant to one's underarm area.
And now my life has been changed significantly for the better because those big deodorant companies decided to spend money and space on the back of their products for what I had assumed were obvious directions.
Thanks for setting me straight.
UPDATE: Here are the much needed directions - Twist up product. Apply to underarms only. Use daily for best results. (So that's what I was doing wrong.)