Friday, November 9, 2007
Open Letter to Starbucks
One Starbucks customer is not satisfied with the slipping standards at the 'Bucks and he's written an open letter urging the company's leaders to dial down the noise and get back to what makes them great...coffee. I completely agree: standards have been slipping and I no longer feel engaged by the baristas when I visit a store. He's not the first to make this argument but hopefully by repeating the message maybe we'll eventually get through the thick skulls of Starbucks management that they should stop trying to be everything and just be Starbucks!