Wednesday, August 30, 2006

For my fellow marketers....

Seth Godin, who many consider to be a marketing guru, reflects on morality in marketing. Does such a thing even exist? When I was in school, admittedly not that long ago, I never considered the impact of my chosen career on the public and their behaviors and attitudes. However, I knew even then I did not have the stomach, or maybe the immorality, to market for a tobacco or pharmaceutical company. Mr. Godin does a much better job of breaking down a marketer's moral responsibility than I could. And it's definitely something all marketers should reflect on...

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